Everyone on the TikTok platform is searching for something entertaining to keep them engaged and glued to their phone. Millions of creators every day are working hard to make and share entertaining videos on this app to get appreciation from viewers in the form of likes and views. However, if you are wondering about “Why Are My TikTok Views Going Down?”, then you are not alone.
A large number of users are facing the problem of a sudden drop in their TikTok views. A sudden decline in views can be upsetting, particularly if you are an experienced creator with a history of receiving a huge number of views on each video. When it comes to TikTok, consistent views are extremely important if you want to be successful.
If your views are suddenly decreasing and you are completely confused about what’s happening then don’t worry. This comprehensive guide will go over all the errors you might be making in your videos and how you can fix them.
What Does TikTok’s “View” Mean?
On different social media platforms, “views” are counted in different ways, however on TikTok, it’s incredibly easy to understand: as soon as your video begins to play, it counts as having been viewed.
It counts as new views if the video auto-plays, loops, or if a viewer returns to watch it more than once. However, how many times you view your video is not included in the views.
Why TikTok Views Are Important?
No matter if you are an influencer looking to advance your career or a business looking to increase brand recognition you should consider TikTok views as your escalator to success.
Views not only help you improve your TikTok profile but also help you get more engagement and new followers. If you are familiar with the TikTok algorithm, you are aware that your post will be promoted to more viewers the more engagement it receives.
As shown by numerous social media celebrities, all it takes for your career or marketing campaign to take off is for one of your videos to go viral. For this purpose, your TikTok views will undoubtedly be helpful for you.
Why Are My TikTok Views Going Down?
Here are the possible reasons responsible for this issue and their fixes:
Violation of TikTok’s Community Guidelines
Every user must abide by a list of “norms and code of conduct” listed in TikTok’s community guidelines. These guidelines are actively enforced by the platform, so breaking any of them will likely result in the worst consequences.
If you have violated any of the guidelines provided by TikTok, the algorithm will decrease the searchability of your posts and can also put a ban on your account on a temporary or permanent basis.
This is done by reconfiguring search results or disabling video recommendations in the For You feed. It wouldn’t be surprising if your video receives no TikTok views if TikTok prevents users from finding your content.
Solution – You should not violate any of TikTok’s community guidelines or if you have already violated any of them through your content, you should delete that stories or videos.
Low level of Engagement
The app verifies how many TikTok users have liked and commented on your video after you have uploaded it. It will verify your followers as well. This is referred to as engagement. It simply refers to the number of people who watch videos all the way through. Engagement rate and completion rate are frequently related terms. Low completion rates and watch times will result in low engagement.
TikTok ranks your video on the ‘For You’ page using engagement as one of the important metrics. Fewer people will be able to find your content and watch your videos if you have low engagement, which will result in fewer views.
Solution – You can solve this problem by creating interesting and captivating content for your intended audience. Studying and analyzing your viewer should be your first step. Recognize their preferences and test out various formats. Be innovative and create videos based on TikTok challenges and trends. Another important factor is video quality so you should make high-quality videos.
New TikTok Account
TikTok has a strict screening procedure for new accounts so it is normal for you to have less number of views while using a new account. it takes approximately six months to develop an account’s legitimacy and demonstrate that a real person, not a bot. Although these measures appear strict, they help in shielding users from unfair people who might use totally fake accounts to access the platform.
Solution – This shouldn’t worry you if you’re new and just getting started because it usually takes time for a new account to gain momentum.
How to Get Maximum Views on TikTok?
You can avoid having fewer TikTok views by following the following tips to increase your TikTok views:
- Make videos on a single niche.
- Keep uploading videos consistently.
- Use the proper hashtags.
- Follow viral trends.
- Never set your account as private.
- Upload videos in the daytime.
- Don’t create videos that are against any religion, ethnic group, or community.
- Don’t upload someone else’s content.
- Make relatably long videos.
- Don’t use a VPN.
If your TikTok views are going down and you are concerned about your TikTok account, you should make sure that you are not violating any terms and conditions of the TikTok platform. Once you have confirmed that your content is in accordance with the community guidelines of TikTok, you should evaluate your content and check if it is engaging enough. You should try to make your content as engaging as possible because if your content is not appreciated by viewers, TikTok will not display it on the “For You” page. As a result, your TikTok views will go down drastically and your TikTok account will get affected.
Which content genres are popular on TikTok?
- Home renovation/DIY.